Perry Ellis' Original Penguin Multiplies

Filed Under: Fashion Smashion Business Blitz

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Get ready to see a lot more penguins!

Perry Ellis has inked four new licensing deals to expand their Original Penguin by Munsingwear brand.

Stateside, the company has tapped The British Apparel Collection Ltd. and Tattoo Watches LLC to manufacture and distribute men's hosiery, which will launch in June, as well as watches and jewelry for the fall season.

Perry Ellis International's also hooking up with Mexico-based companies Ambucombal S.A. de C.V. and Linea Magna, S.A. de C.V.. Under the two agreements, both licensees will manufacture and distribute men's footwear and sportswear for men, women and children. The sportswear is scheduled to debut in better department stores in Mexico next month.

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Posted: February 1, 2012 at 9:30 am

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