Archive for the 'American Apparel' Category

Look Out Europe! American Apparel's Coming For You!

Because business is all rainbows and unicorns here in the States, American Apparel is expanding to highbrow department store in Europe.

American Apparel and highbrow? Those are two words that don't belong in the same sentence!

UK department store Selfridges plans to carry the overpriced generic clothing at six more stores in the next year and France's Galeries Lafayette is expected to do the same.

There's also a rumor that Bloomingdale's in the US will carry AA as well, but the deal has yet to be finalized.

As for why they're going the department store route, sources say it's "a way for the company to expand its business without spending a lot of capital".

Think it'll work???

[Image via AP Images.]

KMart Introduces Their New "Real" & Fashionable Ad Campaign

KMart is really trying hard to improve people’s perception of their clothing items. Just last year we told you the retail giant took out some ad space in the pages of the September issue of Vogue.

Now they’re releasing some new ads to the public advertising "Money can't buy style” and featuring real people instead of models.

How American Apparel of them.

The ads with the non-models were shot at Manhattan's Mark Hotel.

The Minneapolis-based ad agency Peterson Milla Hooks, which used to work with Target, has created a new campaign for KMart, giving it a new logo and new look.

Says one KMart VP:

“We felt [PMH] understood style and fashion and were creative out-of-the-box thinkers. We want to get out the message that we have amazing fashion. We do want this be aspirational. That’s part of getting people to come into Kmart.”

Adding that the campaign is aimed at “the kind of person who has fun with fashion but isn’t a slave to it. It’s the type of person who doesn’t care about labels, but rather, about expressing his or her own style.”

Sounds like a good concept.

What do U think of their new ad campaign?

Former American Apparel Employees Sue Dov Charney AGAIN

Another day, another lawsuit for Dov Charney.

Three former American Apparel employees, who are suing the CEO for sexual harassment, filed another lawsuit alleging defamation against Charney and company photographer Kyung Chung.

The lawsuit filed on Tuesday said Irene Morales, Alyssa Ferguson and Tesa Lubans-Dehaven suffered "emotional distress, invasion of privacy and impersonation online" after three fake blogs were created in their names.

The NSFW sites (which are still live) feature nude photos of the accusers, emails and text messages allegedly sent to Dov as well as admissions of extortion.

We viewed the sites a while ago and couldn't help but notice some of the emails look really shady and/or fake.

All three are seeking damages.

[Image via Getty Images.]

American Apparel's New Investor Praises CEO Dov Charney

Remember that little rumor about possible investors wanting to kick American Apparel CEO Dov Charney to the curb?

Welp, apparently that couldn't be further from the truth. In fact, AA's newest lifeline claims Dov was the number one reason why he invested into the struggling clothing company.

Michael Serruya, a private investor from Canada, said of his $15 million investment:

"I think American Apparel is a tremendously strong brand and Dov is a remarkable visionary and entrepreneur. I think he is one of the top trend-setters in America today. I think given the proper resources, American Apparel has the ability to really deliver results."

We hope you're right, Mikey.

[Image via AP Images.]