Archive for the 'Betsey Johnson' Category

Betsey Johnson Heads In A New Direction

betsey-johnson-gets-a-makeover-now-that-steve-madden-owns-the-company.jpg

Changes are coming to Betsey Johnson now that Steve Madden's in control of her business.

Since acquiring the company in October, BJ's e-commerce site received an overhaul with hopes that online sales increase from $5 million to $20 million over time.

Newly appointed CEO Susan Falk revealed the brand's dresses are getting a makeover as well, to appeal to a larger audience. Falk explains Betsey's current designs are "too young" and alienated those who used to shop there.

Speaking of shopping, Madden also plan to take the number of boutiques from 65 to 100+ in the very near future.

It's ambitious, but sounds like a good plan to us.

[Image via Chris Connor/WENN.]

Comments |

Share |

Permalink

Steve Madden's The Proud New Owner Of Betsey Johnson

Filed Under: Fashion Smashion Business Blitz Betsey Johnson Steve Madden

Betsey Johnson has handed over her trademarks to Steve Madden, which officially makes him the owner of her company.

But it's not because Betsey couldn't pay him back.

As we mentioned last month, Steve took over the $48.8 million loan BJ defaulted on. To secure the loan, the designer used intellectual property as collateral, which would become Madden's if she didn't pay him back by August of 2012.

However, the two have come to an agreement that's has made Steve Madden the owner.

The COO of Betsey Johnson couldn't be happier, saying:

"Whenever you come out of a situation with a good partner, cash coming into the business and the elimination of all debt, what’s not to love?"

Fair enough.

Now that Madden's in the drivers seat, he wants to make shoe sales 30% of the business and expand the daytime dress collection.

We're sure he won't have any problems with the shoes.

[Image via Flashpoint/WENN.]

Comments |

Share |

Permalink

Betsey Johnson Talks About Her New Collection and Fashion Week

Filed Under: Kelly Osbourne Denise Richards Ciara Betsey Johnson Fashion Week

Betsey Johnson knows how to make any outfit wild and crazy.

Just check out her latest creations.

And when Betsey was spotted during Fashion Week she couldn't help but chat about her new Spring 2011 collecton.

Even Ciara, Denise Richards, and the ever so lovely Kelly Osbourne love her outfits.

Check out what the ladies have to say about Johnson and her designs in the clip above.

What do U think of Betsey Johnson's collections?

Comments |

Share |

Permalink

Steve Madden Help$ Out Betsey Johnson

Filed Under: Business Blitz Betsey Johnson Steve Madden

There's good news and bad news for Betsey Johnson.

On Thursday, papers were filed with the Securities and Exchange Commission that Steven Madden Ltd. will take over the $48.8 million loan BJ has defaulted on.

However, if Betsey can't pay back the copycat by August 20, 2012 Madden could end up owning the brand because the company's intellectual property was used as collateral to secure the loan.

Other items used as collateral include "personal property, accounts, deposit accounts and cash, equipment, fixtures, general intangibles, goods [and] inventory."

Wow, that's a lot to lose.

Lets hope she can pay it back!

[Image via Flashpoint/WENN.]

Comments |

Share |

Permalink