Archive for the 'Business Blitz' Category

Rocawear's Ready To Make A Comeback

They may have laid off half their employees last month, but Rocawear has no plans of going under. In fact, they've been busy strategizing a comeback of sorts.

Later this month the brand will release their first-ever TV campaign starring Jay-Z, who recently extended his contract with them for another 3 years.

Rocawear's also signed a slew of new licenses to expand into children's wear, swimwear, home products and watches.

Guess that means we'll be seeing little Blue Ivy rockin' Poppa Jay's clothes in the future.

[Image courtesy of WWD.]

Ted Marlow Might Come Back To Urban Outfitters

According to multiple sources, Ted Marlow is most likely reclaiming the Urban Outfitters throne now that Glen Senk is gone.

No official word has been released yet, but everyone seems pretty sure it's happening.

If UR unaware of Ted, he was the global president from 2001-2010 as it expanded from North America to Europe.

Those on Twitter seem pretty excited about the news! Are U??

[Image via AP Images.]

Rachel Roy Expands Into Footwear

Rachel Roy's getting into shoe biz!

In August the designer will debut her very first footwear collection, Rachel Roy. The 30 style collection includes everything from flats to pumps to boots and will be available in a variety of materials such as leather, suede and glitter.

For those who want to buy a pair of Rachel's shoes, start saving your pennies. Prices start at $195 for flats and jump all the way to $600 for boots.

[Image courtesy of WWD.]

Perry Ellis' Original Penguin Multiplies

Get ready to see a lot more penguins!

Perry Ellis has inked four new licensing deals to expand their Original Penguin by Munsingwear brand.

Stateside, the company has tapped The British Apparel Collection Ltd. and Tattoo Watches LLC to manufacture and distribute men's hosiery, which will launch in June, as well as watches and jewelry for the fall season.

Perry Ellis International's also hooking up with Mexico-based companies Ambucombal S.A. de C.V. and Linea Magna, S.A. de C.V.. Under the two agreements, both licensees will manufacture and distribute men's footwear and sportswear for men, women and children. The sportswear is scheduled to debut in better department stores in Mexico next month.