Diddy loves the environment, ya'll! So much so that he used recycled materials to create his newest Sean John pop-up shop in Miami.
Some of the places where the recycled good were used were in-store fixtures, which were made from shipping material and packaing. Also, an installation of eco-friendly furniture will also be on display in the store.
President of Sean John Dawn Robertson said of the new project "This concept is new for us at Sean John, but it is the first of many sustainable, green pop-up stores we will be building."
Good for them!
Maybe other brands opening pop-up shops will follow in Diddy's non-carbon footsteps.
[Image via WWD.]
Well this is an inneresting duo.
Diddy and model Natalia Vodianova play out in pictures a whirlwind old school romance in Vogue's "Brief Encounter" spread.
We have a feeling this whole train idea came from Diddy since his latest project is a group called Dirty Money and their debut CD was titled Last Train to Paris.
We don't hate it, but we don't love it. And honestly, we're a little confused how Diddy would come up in any Vogue conversation.
But at least Natalia looks good.
What do U think of the spread???
[Images courtesy of Annie Leibovitz/Vogue.]
Research group Euromonitor International has composed a list of the best selling celebrity fragrances of all time, and the results are sort of surprising.
We would have thought that Sarah Jessica Parker or Jennifer Lopez topped the list, but in fact, it's Miz Elizabeth Taylor who rings in at number one, having sold approximately $67.2 million worth of her fragrance White Diamonds.
That's a lot of old lady juice!
Coming in at a distant second is Sean "Diddy" Combs with his Unforgivable, which sold about $48.5 million. And in a surprising twist, Celine Dion comes in at number three with her self-titled scent. Who even knew she had a fragrance??
Lovely by Sarah Jessica Parker is ranked at number four, Derek Jeter Driven is number five, and in another surprise, Diavolo by Antonio Banderas is number six.
What the what? We had no idea Antonio even had a scent.
Jennifer Lopez and Britney Spears round out the bottom of the list.
What's your favorite celeb fragrance of all time?
[Image via AP Images.]
P.Diddy made his "conversational" debut on HSN last night, hawking his fragrance I Am King, and we have to say, we're kind of shocked at how incredibly well he did.
We knew that his HSN partnership would be successful, but all 5,600 bottles of Diddy's cologne, priced at $60 dollars each, sold out completely in an incredible 16 minutes.
Good for him!
We're amazed that people would flock so readily to a fragrance they haven't even smelled - based purely on the ridiculous advertisement. What's more, we didn't really think middle-aged housewives were quite his target demographic.
Are you planning to buy I Am King for the man in your life over the holidays? Did you get in on the HSN madness? Let us know!
Watch the clip above to view his HSN appearance.
We have to admit, he's quite the businessman.
Diddy is heading over to the Home Shopping Network to hawk his fragrances I Am King and Unforgivable, as part of the network's mission to prove that fragrances can be sold on TV.
To gear up for Diddy's appearance, HSN has built a special set that gives it a half presentation and half conversational format.
HSN's CEO Mindy Grossman says their strategy is to tell a backstory and “to bring the fragrance, the brand and who he is to life" and he will “be sharing his beliefs behind his fragrances, why he developed them and what are the reference points.”
The whole storytelling aspect is part of the networks strategy to create a more exciting distribution, which the hope will bring in over $400,000 when Diddy tells his "story" on November 30th between 11 p.m. and 1 a.m.
Hope Diddy has a convincing story and people are willing to buy without their nose.
[Image via WENN.]
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