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Move over Ivanka, step-momma Melania is taking over.
We mentioned before that Ivanka Trump was helping to design a line of contemporary footwear. The Donald's daughter even has a line of fine jewelry.
But now it's Melania Trump's turn to try and profit off her famous last name.
The former model is launching her own line of costume jewelry and is doing so with QVC.
We would have imagined she'd go the high-end route as well, but guess she wants to appeal to the masses by making her jewelry more affordable. Smart move.
Melania's line, called Melania Timepieces & Jewelry, will debut on QVC this April 30th and will feature costume jewelry such as cocktail rings, necklaces, gold-tone watches, crystals, and more.
Says the hottie about her latest venture:
"I’m proud to debut my collection of premium, affordable timepieces and jewelry, and make it available to millions of women across the country through such a fantastic partnership.
My passion in design and fashion leads me to [jewelry design].
I have some of the biggest jewelry….I don’t want to name [the brands], but I have many of them. It’s designed from my heart, from my view and from my private collection. I didn’t look at designers out there.”"
As for price, her line retails for less than $200. Not too bad.
She adds, “It’s something you can wear wherever you go. For example, if you have a business meeting or if you play with your child.”
Let's hope the jewelry looks good.
[Image via WENN.]

Ivanka Trump is living up to her last name.
In her latest business venture, the Donald's daughter is partnering up Marc Fisher Footwear to create a line of contemporary footwear.
Susan Itzkowitz, President of Marc Fisher says of the collab:
"We saw Ivanka’s iconic style as an opportunity to fill a niche in the footwear business. When we met, we realized our visions were one and the same and the partnership was formed.”
The newly married Ivanka feels the same way of the partnership:
"I knew immediately that we would be able to successfully collaborate together and that he could execute our vision in accordance with my design aesthetic. I am confident that our partnership will produce the type of quality and high style product that will appeal to many."
And it seems like her footwear deal is just the beginning. Ivanka is also looking into licensing options for apparel and accessories.
So business savvy. Her daddy taught her well!
We're innerseted in seeing what kind of shoes the Trump-ette comes up with.
[Image via Joseph Marzullo/WENN.]
When a member of the Trump family gets married, you know the wedding is going to be elegant and of course expen$ive.
This past Sunday, 500 guests gathered to celebrate Jared Kushner tying the knot with Ivanka Trump. And from what we hear the heiress looked stunning! Not that we're surprised.
Ivanka wore a Vera Wang gown and even worked closely with the designer to create the Princess Grace Kelly inspired dress.
As far as her locks, Donald Trump's daughter visited her long time stylist to cut an inch and a half off and give her "Park Avenue Blonde" highlights.
She looks gorgeous! And more importantly, she looks happy!
Congrats on the nuptials!
[Image courtesy of Brian Marcus/Fred Marcus Photography.]

Woah! It's time for someone to either stop going to the tanning salon or fire their make-up artist!
Donald Trump is looking like GaGa on the cover of V Magazine.
The Donald was bright orange while announcing his intention to purchase the Double Stuff oreo racing league (WTF?) Thursday in NYC.
NOT ok!
[Image via WENN.]
Mariah Carey, Jessica Simpson, Usher, Martha Stewart, Queen Latifah, Emeril Lagasse, Tommy Hilfiger, and Donald Trump have joined forces with Macy's to promote Macy's Come Together campaign.
Come Together benefits Feeding America, a hunger relief charity. The campaign aims to raise ten million meals for food banks nationwide.
We've just obtained behind-the-scenes footage for the making of the commercial featuring all the stars! Ch-ch-check it out above.