Archive for the 'Jay-Z' Category

Rocawear Celebrates Battleship Release With A Capsule Collection

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And the collaborations continue!

Jay-Z's Rocawear label is teaming up with Hasbro to launch a Battleship capsule collection.

The line of men’s and women’s tee shirts, polos and denim, fuses Battleship imagery with well known Jay-Z lyrics such as Show Me What You Got, 99 Problems and Bring ‘Em Out just to name a few.

We're LOLing so hard at the "99 problems but my ship ain't one". So punny!

The Battleship wares dive into Macy's and specialty stores

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Mommyhood Has Taken Its Toll On Beyonce's Feet

Filed Under: Baby Blabber Jessica Simpson Fashion Smashion Beyonce Jay-Z Shoes! Shoes! Shoes!

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Beyonce is slowly, but surely opening about her pregnancy!

In her People magazine cover story, the World’s Most Beautiful Woman talks about a subject that doesn't translate into beauty — her feet!

The new mom says of her post-pregnancy peds

[Image via Buzz Foto.]

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Beyonce Dethrones Jennifer Lopez As World's Most Beautiful Woman!

Filed Under: Baby Blabber Fashion Smashion Beyonce Jennifer Lopez Jay-Z

Jennifer Lopez's beautiful crown has been stolen by Beyoncé!

People magazine has just appointed the new mom as 2012's Most Beautiful Woman and

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Rocawear's Rooting For The Home Team With NY Yankee Sponsorship

Filed Under: Fashion Smashion Zportz Jay-Z Business Blitz

Rocawear is throwing their baseball diamonds in the sky — at Yankee Stadium!

On Wednesday Jay-Z's clothing company announced they will be sponsoring the New York Yankees for the 2012 season.

As part of the sponsorship, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Iconix Brand Group's EVP of Marketing, Jameel Spencer, says the partnership was natural:

"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!"

First the Yankees release not one but two fragrances and now this?

Kinda bizarre, no?

[Image courtesy of Iconix.]

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