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Here we go again.
Vogue Italia says "rapper style" is making a comeback and is giving readers a step-by-step guide on how to get the look.
But first, they give readers a brief history about how the style came about

Jay-Z was looking awfully dapper last night at the United Way of New York City and Sean Carter Scholarship Foundation benefit concert.
Blue Ivy's daddy took the stage at Carnegie Hall wearing a white Tom Ford dinner jacket, wool evening pants, evening shirt, silk bowtie, and leather shoes.
Following his performance, Jay switched into a a silk black dot Wetherby cocktail jacket to attend the after party at his own 40/40 club.
Very nice, Mr. Carter.
[Image via AP Images.]

They may have laid off half their employees last month, but Rocawear has no plans of going under. In fact, they've been busy strategizing a comeback of sorts.
Later this month the brand will release their first-ever TV campaign starring Jay-Z, who recently extended his contract with them for another 3 years.
Rocawear's also signed a slew of new licenses to expand into children's wear, swimwear, home products and watches.
Guess that means we'll be seeing little Blue Ivy rockin' Poppa Jay's clothes in the future.
[Image courtesy of WWD.]

Bad news for Rocawear staff members.
Jay Z’s company has laid off half of their employees!
The rap mogul actually sold his company back in 2007 to Iconix Brand Group but he stayed on as a shareholder.
He’s also responsible for product development as well as marketing and licensing.
Unfortunately, the company blames the bad global economy for the loss of all those jobs.
They had to let go of 28 of their 56 employees.
Times are tough.
[Image via WENN.]

Looks like that $12 million dollar production bill was worth every penny!
According to ratings reports, some 10.3 million viewers tuned in to watch the Victoria's Secret Fashion Show on Tuesday night — the show's largest audience since 2002.
Wowsa!
We're sure a lot of it had to do with the half naked models, but having Nicki Minaj, Maroon 5, Kanye West and Jay-Z probably didn't hurt either.
[Image via WENN.]