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JCPenney's Getting A Makeover!
Vanity Fair Channels Old Hollywood Glamor For March
Big changes are coming to JCPenney!
On Monday the department store unveiled their new $800 million image overhaul, which includes a new promotion strategy and a store within a store concept like Target with as many as 100 individual shop concepts for private and national brands.
JCPenney is also stealing Martha Stewart from Macy's and creating her own stores that were described as an "Apple store…married with Martha Stewart".
As we told you a couple weeks ago, Martha is being sued by Macy's over the new deal, but many speculate JCPenney will end up paying their competitor to relinquish the queen of crafts from her contract.
As far as Read the rest of this entry »
It's only been a week since Macy's notified Martha Stewart they plan to sue for breach of contract, but surprisingly they've already come to an agreement on one thing — they want privacy.
On Monday lawyers for both parties met in court and agreed to file papers that would keep certain details of the case confidential. The judge said we would sign off on them as soon as they were filed.
Also during yesterday's conference, Read the rest of this entry »
[Image via Ivan Nikolov/WENN.]
Oooh Martha, what's happening now??
Apparent Macy's has sued Martha Stewart Living Omnimedia Inc. over a deal her company made with JCPenney.
They claim Read the rest of this entry »
[Image via Ivan Nikolov/WENN.]
According to reports, it seems Madonna and Lourdes’ Material Girl line at Macy’s is beating out most of the other celebrity endorsed lines.
Doing well is also Demi Lovato’s line and Gwen Stefani’s clothing line at Target.
Unfortunately for Selena Gomez and the Kardashians, it seems Read the rest of this entry »
[Image via AP Images.]
New details have emerged about Madonna's debut fragrance Truth or Dare!
As we mentioned last month, the highly anticipated scent hits Macy's shelves on March 26th and you better believe there's going to be lots of advertising.
Instead of wasting money on a new photo shoot, Madge is reusing images from her 2010 Interview magazine spread shot by Mert & Marcus.
Pricing for the eau de parfum has also been revealed: 30ml $28, 50ml $39.00 and 75ml $55.
And apparently the fragrance is just the beginning for Truth or Dare. The line will eventually offer other products like bracelets, earrings, lingerie and even a special Dom Pérignon champagne bottle with custom made packaging.
Exciting!
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