BCBG Max Azria Group has teamed up with Trebbianno LLC to expand its brand to included jewelry as part of its teen-geared line, BCBGeneration.
Set to hit stores next fall, the jewelry line will complement the apparel and accessories already produced by BCBG, and will include earrings, bracelets, rings and necklaces.
The jewelry will be overseen by Joyce Azria, who serves as creative director of BCBGeneration. Of the new venture, Azria said, "We've been having a lot of fun creating a brand that inspires creativity and individuality for our customer. Our main goal for BCBGeneration is to provide the ingredients for each girl to create her own unique style, which is why this new jewelry collection represents such an important addition to our brand."
The new jewelry line is expected to sell at similar retailers as BCBGeneration at large, like Macy's, Bloomingdales, Nordstrom among others, with prices ranging from $28 to $100.
Can't wait to see the new baubles!
[Image via AP Images.]
Mickey Rourke had some spot-on musings about the Max Azria RTW S/S 2010 show in NYC.
When asked what he thought of the collection, he said "I liked it because it's stuff you can really wear. Even girls with a big ass and big tits can wear those clothes. You know what I'm saying?"
Eloquent!
He did clarify, however, that that's how he likes 'em: "Not these girls that need a meal," he said, referring to the models. "They should feed them all."
Loves it!
[Image via Getty Images.]
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