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Chloé has said goodbye to their relationship with their eyewear license with L’Amy and is teaming up with a new eyewear partner.
The French fashion house has signed a new agreement with Marchon Eyewear Inc, located in NYC, to manufacture and distribute their glasses line.
Marchon currently works with major brands like Calvin Klein, Lacoste, Valentino, Fendi and more.
Reveals Marchon’s CEO: Read the rest of this entry »

London designer Anna Laub can now add Elton John to her list of celebrity clientele.
Elton chose the designer to create his new shades for his Las Vegas show The Million Dollar Piano.
Elton had previously purchased some of her frames before asking Laub to create a custom collection for his show.
Reveals Laub: Read the rest of this entry »
[Image via WENN.]

Animal and earth lover Stella McCartney is following in Gucci's footsteps and coming out with a collection of eco-friendly sunglasses.
The five style collection includes three acetate plastic pairs and two bio-injected plastic. Both plastics are made of 54% natural and renewable materials like castor oil seeds and natural plasticizers.
The prices haven't been revealed yet, but you can expect to find these sunnies in stores this spring.

Woah.
Alexa Chung was hard to miss at the launch of Vogue's new eyewear collection.
The British TV star arrived at the Sunglass Hut flagship store in New York City Tuesday night in a Mary Katrantzou floral print dress, multi T-strap heels and Chanel purse.
It's a bold look and we think Alexa did a pretty good job of pulling it off.
Do U agree???
[Image via Ivan Nikolov/WENN.]

Really cool! Quite sylin'!
Lisa Loeb was on hand at the Loeb Vision Expo West 2011 this week at the Sands Convention Center in Las Vegas to launch her new line of eyewear.
As you can see, she's focused on expanding on her signature look. A lot of plastic frames in retro styles and funky colors.
And look! Marie Osmond stopped by for a peek at the line. So nice.