Archive for the 'Zportz' Category

Rocawear's Rooting For The Home Team With NY Yankee Sponsorship

Filed Under: Fashion Smashion Zportz Jay-Z Business Blitz

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Rocawear is throwing their baseball diamonds in the sky — at Yankee Stadium!

On Wednesday Jay-Z's clothing company announced they will be sponsoring the New York Yankees for the 2012 season.

As part of the sponsorship, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Iconix Brand Group's EVP of Marketing, Jameel Spencer, says the partnership was natural:

"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!"

First the Yankees release not one but two fragrances and now this?

Kinda bizarre, no?

[Image courtesy of Iconix.]

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David Beckham Scores Elle UK's First Ever Solo Male Cover!

Filed Under: Anglophilia Zportz David Beckham Elle

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David Beckham is ready for his Elle closeup!

The UK edition of the magazine has revealed the football star will appear on the cover of the July issue, making him the first male to score a solo cover.

Elle said the July issue will be "a nod to the Olympic Games by featuring a global icon famous for both his style and athletic prowess" and because he's really hawt. Natch.

David's shoot went down in El Lay earlier this week and says he's "honored" to be Elle's first.

And so are we!

Be on the lookout for Golden Balls' cover when it hits newsstands on May 30th.

[Image via Mr Blue/WENN.]

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CoverGirl Goes For The Gold With Two New Olympic Faces!

Filed Under: Zportz Beauty Buzz Ad Campaigns

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CoverGirl just got a little bit sportier!

The cosmetics company is celebrating the 2012 London Olympics by tapping boxer Marlen Esparza and beach volleyball player Jennifer Kessy to promote two new limited edition products: LashBlast Volume Mascara and Outlast All-Day Lipcolor.

Kessy is BEYOND excited and says that being picked to represent the brand is a dream come true:

"[When asked to be a CoverGirl, I] thought I was being punked. I remembered all the times I stared at the ads in the magazines, and remembered that CoverGirl always writes the names of the models in their ads. I couldn’t believe my name was going to be next to my picture in a magazine. Best feeling ever!”

Wow, talented and humble!

Esparza added:

“I feel that I embody the image of CoverGirl and that anyone can be beautiful, and is deserving of beauty no matter what your personal situation is"

Congrats ladies!!! We can't wait to see your full campaign when it rolls out this May!

[Images courtesy of CoverGirl.]

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Watch Rocawear's Very First Commercial Before It Premieres Tonight!

Filed Under: Fashion Smashion Zportz Jay-Z Ad Campaigns

As we mentioned earlier this year, Rocawear has been hard at work planning their comeback and it starts now!

The label's first commercial EVER starring Jay-Z debuts tonight during the NCAA Championship game, but U can watch it here FIRST.

The full 90 second ad is scheduled to premier tomorrow on BET's 106 & Park.

Ch-ch-check it out (above)!

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Reggie Bush Is The Smooth New Face Of Barc Skin Care

Filed Under: Zportz Beauty Buzz Kim Kardashian Ad Campaigns

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Football star Reggie Bush is ca$$$hing in on his ridiculously good looks!

Kim Kardashian's ex has inked a deal with indie skin care company Barc to be their new celebrity face.

As part of his new gig Bush will star in print, TV and social media campaigns and serve as official ambassador for all national TV outlets and future US locations.

The Miami Dolphins running back says he's excited to join the Barc team and looking forward to "helping men discover how easy it is to experience smooth skin every day".

We're sure you are, Reggie.

[Image via Judy Eddy/WENN.]

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