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It worked! Kind of.
As you may recall, Danny Glover asked Hollywood's A-List community to not wear Hugo Boss to the Academy Awards as a way of protesting the company's closing of their Cleveland, Ohio based plant.
And they listened!
Hugo Boss themselves said "…due to the recent boycott spearheaded by actor Danny Glover, our wardrobing efforts were significantly diminished for this year's Academy Awards."
Despite the small victory, the plant's 300 employees will still be losing their jobs come April.
[Image via WENN.]
Tags: academy awards, boycott, cleveland, danny glover, hugo boss, oscars, protest
With the Oscars taking place this weekend, actor Danny Glover has sent a letter to the nominees and presenters urging them not to wear Hugo Boss.
The reason behind Glover's boycott is due to Hugo Boss shutting down their Cleveland based plant at the end of April, which will result in 400 people losing their jobs. His letter explains:
"The workers are productive and the plant is profitable, but Hugo Boss has decided it can make even more profit by moving the production to Turkey or Eastern Europe. Hugo Boss says it wants to expand business in this country, and the brand depends on Hollywood cachet. Please tell the world you won't be wearing Hugo Boss on March 7."
Danny is also reaching out to Hollywood's A-Listers like George Clooney, Morgan Freeman, Jeremy Renner and Sean Penn to wear a to wear "Keep the Hugo Boss Plant Open" pin on their tuxedos.
So what does Hugo Boss have to say about this? In a statement they addressed the closing saying:
"The Cleveland Hugo Boss facility is not globally competitive. Hugo Boss tried in vain to find ways to make it globally competitive, and when that effort failed, we acted in the best interests of shareholders and customers by deciding to close the facility."
We think this is going to be a hard battle for Glover to win, but keep fighting the good fight!
[Image via WENN.]
Tags: boycott, cleveland, danny glover, hugo boss, jeremy renner
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