All tag results for 'cancer'

The Color Pink Might Not Help Causes

This can’t be right… Who knew the color pink wasn’t that popular?

A recent study published in the Harvard Business Review reveals that the pink ribbons used for Breast Cancer Awareness might not be all that effective simply because of the color.

The color pink is a gender cue which can trigger a "defensive response" among women.

The study reports:

“When women wrote an essay about gender, just 42% of them said they would donate to ovarian cancer research. When they wrote a gender-neutral essay, 77% did. And those who saw a pink ad about breast cancer were significantly less likely to say that they’d contract the disease than those who saw an ad with neutral colors. We thought, “This can’t be right.” So we kept running studies.

We looked at the effects of gender cues on women’s recall. We put breast cancer banner ads on a website we showed the subjects but never mentioned them. When the site was geared to women, 33% of women recalled the ads. When it was gender-neutral, 65% remembered. It’s been three years, and we have duplicated the same basic finding 10 times. It keeps happening.”

Though to be clear, the study found that it’s not the color itself but the fact that the color is a gender cue that triggers the response.

[Image via Lia Toby/WENN.]

Tags: awareness, breast cancer, cancer, donate, harvard, pink, research, study, website

Victoria's Secret Gals Flaunt It For Charity

Werk it, girls!

Alessandra Ambrosio and some other Victoria's Secret models posed in matching workout wear to benefit cancer at SoulCycle gym in New York City.

Promoting a healthy lifestyle for a good cause, the girls look super cute together as they showed off some pretty expensive-looking workout equipment and oh yeah, they're super-toned abs.

Keep up the good work, ladies!

[Image via WENN.]

Tags: cancer, charity, soulcycle gym, workout

Georgia May Jagger Fights Like A Girl

Georgia May Jagger is the new face of the Fight Like a Girl campaign.

The 19-year-old posed for ads with the tote bag created by Marc Jacobs to help raise funds to benefit Fashion Targets Breast Cancer.

Georgia traveled to Dublin last month to launch the range which is partnered with Dublin boutique Brown Thomas.

And the cause hits close to home for Georgia as her mother’s twin sister, Terry, was diagnosed with cancer back in 1998.

The limited edition tote features Miss Marc, the adorable character created by Jacobs, shown wearing some boxing gloves and a "Fight like a girl" t-shirt.

The tote retails for about $40 in Brown Thomas stores and online with all proceeds going to Action Breast Cancer and Europa Donna Ireland.

Tags: campaign, cancer, charity, fashion, retail

Heidi Klum Stands Up To Cancer

Heidi Klum is using her star power to raise awareness.

The model is the latest celeb to appear in a Stand Up To Cancer ad.

And wearing nothing more than a sweatshirt, Miz Klum is looking incredibly sexy doing so.

Says Heidi:

“If you don’t want to be OUT, you can be IN by joining me and the Stand Up to Cancer movement in the fight against cancer. Let's all say Auf Wiedersehen to cancer together!”

Stand Up To Cancer co-founder Laura Ziskin adds:

“We’re deeply grateful for Heidi’s support. … Heidi understands first-hand the hell cancer wreaks in families and friends. We hope others will be inspired by Heidi to take a stand for their loved ones and join the fight against cancer. Purchasing one of these sweatshirts is a very simple way to do that, as all of the net proceeds go directly to fund research.”

To get a sweatshirt of your own, check out standup2cancer.org.

Tags: awareness, cancer, model, research, sexy, shirt