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Last month, Coco Rocha tweeted a picture of a Marie Claire billboard with her all over it in Times Square, but wouldn't reveal what it was for.
And now we know why!
The ginormous ad in NYC was part of a Project Runway challenge, which aired last night. Designer Gretchen Jones was the lucky contestant who had the winning design, a navy jumpsuit.
Because she won, Gretchen's design was worn by Coco for the new Marie Claire campaign.
Congrats!
Tags: billboard, challenge, gretchen jones, marie claire, project runway season 8, times square
Next Monday, Beyonce will be making a special appearance on Britain's Next Top Model.
What!? How come Tyra can only book C/D-listers while Elle Macpherson can get her?
Beyowulf will give the models their new challenge of recording a commercial for her fragrance Heat, via video.
Those models have their work cut out for them. Beyonce's commercial is HOT!
[Image via Andres Otero/WENN.]
Tags: britains next top model, challenge, guest appearance, heat
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