All tag results for 'crocs'

Crocs Crafts New Looks: Wedges, Peep-Toes, Sneakers

crocs wedge

They're getting it!

Instead of spending hours on new ways to sell classic rubber clog, the team behind Crocs shoe realized variety in business is key.

Thanks to their new thinking, the numbers have seen a dramatic increase. In fact, 54% of current sales come from the new line of wedges, flats, and peep-toes.

CEO John McCarvel said of the epiphany:

"Our main focus today is getting new customers to understand that we're no longer just a clog. I think this is our biggest challenge as a brand today - getting people to take a look at us in a different way. We had to innovate our way out of the situation we had put ourselves in."

And that they did!

As we've previously discussed, Crocs is no longer falling down a bankrupt black hole and if business keeps going the way it is, it's going to be a while before they ever have to worry about that again!

Take a look at some of their new styles (below)! What do U think??

[Image via Crocs.]

Tags: 2012, business, collection, crocs, john mccarvel, new, peep toes, sandals, sneakers, spring, wedges

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Crocs Keep Floating Up

Filed Under: Business Blitz Shoes! Shoes! Shoes!

crocs

We were pleasantly surprised when Crocs hit its $1 billion mark, and we're happy to report the super light shoes are continuing their rise in sales.

So they're looking forward with an upbeat approach in their business tactics.

Crocs President and CEO John McCarvel explains:

The first quarter will be an investment quarter as the company continues to close underperforming kiosks and enter large retailers.

Actions such as taking distributors in-house, creating license agreements and geographic expansion are beginning to turn Crocs into a legitimate brand.

We are developing seasonally appropriate products including a broader line of sneakers and boots that will allow us to stay relevant. Early feedback on the line, coupled with early pre-books, indicates we’re making good progress.

That's great!!

Always important to adapt!! Very important to add in some variety too!!

[Image via AP Images.]

Tags: business, crocs, management, sales, shoes

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Crocs Make $1 Bil In 10 Years!

Filed Under: Business Blitz Shoes! Shoes! Shoes!

crocs

Squishy comfort!!

The rubbery, heavenly-feeling shoe company will hit the one billion dollar mark by their tenth birthday.

While some lovers of Crocs grew fearful when the company underwent a massive sell-off last October, but things are looking up!

John McCarvel, Crocs president and CEO, said in a statement:

[Image via AP Images.]

Tags: business, crocs, john mccarvel, money, one billion dollars in ten years

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Quote Of The Day

Filed Under: Quote of the Day Nina Garcia Shoes! Shoes! Shoes!

"I happen to think no one over the age of 10 should buy Crocs, unless you are Mario Batali."

Words of wisdom from Marie Claire fashion director and Project Runway judge Nina Garcia.

[Image via Mr Blue/WENN.]

Tags: crocs, marie claire, mario batali, nina garcia, project runway

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Fab Flats!

Filed Under: Exclusives! Shoes! Shoes! Shoes! Jeannie Mai

High heels are the one of the only things girls love to hate.

You love them because they're sexy, but at the same time you hate them because they hurt like a mother.

So for those days when you can't bare to wear those towering stilettos, our CoCoPerez.com correspondent Jeannie Mai has picked out some fab flats that your feet will love!

See all her picks in the clip (above)!

Tags: crocs, flats, jeannie mai

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