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As you may have heard, Beyonce has a new fragrance coming out soon. So like any other celebrity, she took time out of her busy schedule to shamelessly plug Heat Rush in an interview with Teen Vogue.
Here's what Bey had to say about all things smelly:
On her first fragrance memory:
"My first memory of fragrance was from my mother. I can still remember her scent and her stilettos and I still associate the two. She would put on her fragrance and then moments later I would hear her stilettos as she prepared to go out. She introduced me to fragrance."
On her new Heat Rush scent:
"Heat is a spicier scent and is bursting with the Red Vanilla Orchid. Heat Rush is fresher and lighter and the Yellow Tiger Orchid is the top note in the fragrance. I love them both for different reasons but they both feature my favorite flower, which is the orchid."On how much perfume she wears for a big night:
"Enough to leave a lasting impression without being overbearing."On which fragrance Sasha Fierce would wear:
"Sasha may love Heat more because she is as fiery as the fragrance."
Are U excited for Beyonce's follow up fragrance???
Tags: fragrance, heat, heat rush, sasha fierce, teen vogue
It's like the Grammy's all over again.
The UK's Advertising Standards Authority has banned Beyonce's Heat commercial from daytime TV after a whole 14 people complained it was "too sexually provocative" to be viewed by children.
Really, that's all it took?
The ASA explained:
"Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away created a sexually provocative ad that was unsuitable to be seen by young children."
Ridiculous!
From now on Beyonce's commercial will air after 7:30pm, when it's apparently OK to be sexy.
Tags: advertising standards authority, banned, beyonce heat, commercial, daytime television, heat, too sexually provocative

This September, Beyonce will be launching her second fragrance by spicing up her original scent, Heat.
Her limited edition sophomore stank, called Beyonce Heat Ultimate Elixir, was designed to show a more private side to the songstress.
If it's anything like the original, we're sure it'll be a hot item!

Next Monday, Beyonce will be making a special appearance on Britain's Next Top Model.
What!? How come Tyra can only book C/D-listers while Elle Macpherson can get her?
Beyowulf will give the models their new challenge of recording a commercial for her fragrance Heat, via video.
Those models have their work cut out for them. Beyonce's commercial is HOT!
[Image via Andres Otero/WENN.]
Tags: britains next top model, challenge, guest appearance, heat

Not surprisingly, Beyonce's debut fragrance Heat has been flying off the shelves since February.
Macy's CEO Terry Lundgren reveals that the department store has sold $3 million dollars of the fragrance in the past month.
But to show how much power Beyowulf really has, within the first hour of the launch, 72,000 bottles were sold!!!
Dayum!
Granted, the large amount of sales on the first day probably had something to do with her in store autograph signing, but still that's A LOT of perfume in a short amount of time!
Congrats!
[Image via Andres Otero/WENN.]
Tags: heat, macys, perfume, terry lundren