All tag results for 'research'

The Color Pink Might Not Help Causes

This can’t be right… Who knew the color pink wasn’t that popular?

A recent study published in the Harvard Business Review reveals that the pink ribbons used for Breast Cancer Awareness might not be all that effective simply because of the color.

The color pink is a gender cue which can trigger a "defensive response" among women.

The study reports:

“When women wrote an essay about gender, just 42% of them said they would donate to ovarian cancer research. When they wrote a gender-neutral essay, 77% did. And those who saw a pink ad about breast cancer were significantly less likely to say that they’d contract the disease than those who saw an ad with neutral colors. We thought, “This can’t be right.” So we kept running studies.

We looked at the effects of gender cues on women’s recall. We put breast cancer banner ads on a website we showed the subjects but never mentioned them. When the site was geared to women, 33% of women recalled the ads. When it was gender-neutral, 65% remembered. It’s been three years, and we have duplicated the same basic finding 10 times. It keeps happening.”

Though to be clear, the study found that it’s not the color itself but the fact that the color is a gender cue that triggers the response.

[Image via Lia Toby/WENN.]

Tags: awareness, breast cancer, cancer, donate, harvard, pink, research, study, website

New Sports Bra Helps Reduce Bounce

Get ready for a new type of sports bra ladies, one that actually keeps you held in place.

The new bra will hold each breast separately instead of pressing both against the rib cage.

Unfortunately, the bra was created by Panache, a lingerie branch for larger-breasted women, so the sports bra will come in sizes D to H and will retail for around $55.

The company says they have spent three years researching and now preparing to launch this October.

And according to their research, the bra helped reduce bounce by 83%, compared to 65% from rival bras.

Designer Clare Fallon reveals:

“This was probably the hardest bra that I have ever had to design because there were so many elements to it. Most people think designing a bra is just cutting out two triangles and sewing them together – they don’t realise just how much technical work goes into it.”

Sounds like a good idea, but what about the smaller-breasted women? They need a great sports bra as well.

Tags: bra, design, launch, lingerie, research, retail

Heidi Klum Stands Up To Cancer

Heidi Klum is using her star power to raise awareness.

The model is the latest celeb to appear in a Stand Up To Cancer ad.

And wearing nothing more than a sweatshirt, Miz Klum is looking incredibly sexy doing so.

Says Heidi:

“If you don’t want to be OUT, you can be IN by joining me and the Stand Up to Cancer movement in the fight against cancer. Let's all say Auf Wiedersehen to cancer together!”

Stand Up To Cancer co-founder Laura Ziskin adds:

“We’re deeply grateful for Heidi’s support. … Heidi understands first-hand the hell cancer wreaks in families and friends. We hope others will be inspired by Heidi to take a stand for their loved ones and join the fight against cancer. Purchasing one of these sweatshirts is a very simple way to do that, as all of the net proceeds go directly to fund research.”

To get a sweatshirt of your own, check out standup2cancer.org.

Tags: awareness, cancer, model, research, sexy, shirt