Kat Von D Helps You Erase Your Tatts

Filed Under: Ad Campaigns Makeup Magic! Kat Von D

This is a super smart move and a cool product!

Kat Von D has created a tattoo concealer for Sephora. To hit home the effectiveness of the concealer, the heavily-tattooed mamcita did a photo shoot for her new product with before and after pictures and a behind-the-scenes video.

She says she was inspired by her customers, who often decide to place their tatts based on where they can be concealed for work or special occasions.

She says, "I think just as much as people have the choice to be tattooed, they should also have the choice to look however they want, whenever they want."

She goes on to say that, "we pretty much almost killed ourselves over creating the perfect formula, you know, I really wanted it to be something that was waterproof and wasn't going to get on my clothes…I figured a lot of people, maybe on their wedding day, might want to cover up a little tattoo or something, and you know, the last thing you want to do is get pigment on your white wedding dress."

The difference is amazing!

The tattooed lady is also working on a fragrance for the cosmetics store.

Check out the video below.

Posted: August 13, 2009 at 5:00 pm