Fashion At Night

Filed Under: Stella McCartney Business Blitz Shoes! Shoes! Shoes! Adidas

Bring out your gowsticks people, it seems the latest trend is glow-in-the-dark accessories.

And Stella McCartney has teamed up with Adidas to bring you just that.

As part of her Fall/Winter 2010 Adidas collection, the designer will be introducing glow-in-the-darkoutfits, such as leopard-print jackets and sneakers.

The only bad part? The line is really just made for the ladies.

Says Stella:

“Running is one of our most popular categories and for me to make it have its own point of view is really key. I think that we did it this season in a direct way by looking at glow-in-the-dark.

When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier.

But at the same time we used it on a leopard print, so it’s not so masculine and graphic. We also have glow-in-the-dark key rings which have a nice sense of humour, which you can have if you are a man, a woman, or a kid.”

We're liking the idea and loving the sneakers. Are U?

Tags: accessories, designer, footwear, jacket, sneakers

Posted: July 26, 2010 at 10:00 am