Lauren Conrad is Going Green

Filed Under: Fashion Smashion Lauren Conrad Business Blitz

Lauren Conrad is doing her part to help the environment.

The reality star and fashionista has just partnered with BlueAvocado, a lifestyle company which focuses on fashion and items designed with eco-friendly resources.

Conrad will be designing a line of green accessories which will include items like cosmetics and home goods.

According to BlueAvocado:

Lauren Conrad has joined BlueAvocado as an investor and lead designer inviting thousands to join her on her green journey. Debuting in Summer 2012, Lauren Conrad will design her own eco-collection for Blue Avocado, which will include stylish prints and new lifestyle products including reusable lunch, shopping, hydration, home storage, travel and cosmetic accessories. To reduce the use of finite natural resources, the first eco-collection will be made from beautiful textiles that up-cycle post-consumer plastic bottles using Unifi's Repreve fabric. Lauren's initiatives will support BlueAvocado's mission to keep garbage out of our oceans, preserve natural resources, and empower women to realize their potential to make a big difference.

As for Lauren, she’s excited about the deal as well, revealing:

"For me, the BlueAvocado partnership represents a synergy of things I love to do - design great products, enable women to realize their dreams, and inspire thoughtful action. Once you realize the responsibility we have to improve our environment in our lifetime, you feel compelled to act with urgency. BlueAvocado provides a canvas for me to invite change."

WIll U be purchasing some of Lauren's new products?

[Image via WENN.]

Tags: accessories, blueavocado, collection, designer, fashion, lauren conrad, partnership, style