Archive for the 'Ad Campaigns' Category

Fergie's Getting Wet 'N' Wild

Wet 'n' Wild has selected Fergie to be their new spokeswoman, making her the cosmetic company's first celebrity face ever.

Fergie says she's been using Wet 'n' Wild products since she was simply known as Stacy Ann Ferguson from Hacienda Heights, California:

"For me, this is really no risk whatsoever; it has always been a part of my life, so it is natural to me…In Hacienda Heights, there were a lot of beautiful chola girls. They wore Wet ‘n’ Wild. I would watch them put on their eyeliners and lip liners at school. The big thing for the eyeliners was to heat them up and put on the black eyeliners smooth. They would also line their lips with dark lip liner.…Their faces were like palettes. I would try to emulate them."

As the face of the brand, Fergie Ferg will appear in the print campaign, which debuts at the end of summer, and play a prominent role in the eye, lip and nail categories.

Sounds like a match made in makeup heaven!

[Image via DJDM/WENN.]

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Courageous Kate Moss Models For Liu Jo

Filed Under: Kate Moss Fashion Smashion Ad Campaigns

Kate Moss is back for another season as the face of Liu Jo jeans.

The 38 year old has worked with the Italian brand in the past, so we're not quite sure what prompted them to write this little blurb that refers to Mossy's 2005 cocaine scandal:

"Courage is necessary to remain a style icon both with an evening dress and a t-shirt and boots. To emerge from scandals stronger than ever, to tread the runway daring to show your body after your teen years, to forget a great love, to find the man of your life and marry him with an intimate ceremony. Being Kate Moss requires courage. Full of imperfections that make her perfect; the most envied as well as the most human among all her colleagues."

Weird right?

Oh well, at least the photos taken by her former flame and dear friend Mario Sorrenti are gorgeous!

Check out more (below)!

[Images courtesy of Mario Sorrenti / Liu Jo.]

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Lanvin's Spring Campaign Slithersssss

Filed Under: Fashion Smashion Models Ad Campaigns Lanvin

Lanvin has just released their latest ad featuring their S/S 2012 collection.

In it, hottie supermodel Aymeline Valade appears to be hosting a classy dinner party when it slowly starts to get invaded by snakes.

The ad was directed by Steven Meisel and features stop animation set to the music of Maxine Ashley’s Cookieman.

Snakes crawling all over snake print purses? Interesting….

What do U think of Lanvin’s latest video???

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Behind The Scenes Of James Franco's 7 Jeans Campaign

Filed Under: Film Flickers Fashion Smashion James Franco Ad Campaigns

As we mentioned last year, James Franco was selected by 7 For All Mankind to direct their spring video campaign.

The campaign won't be revealed until March, but in the meantime the high-end denim brand has just released a behind the scenes video with Franco behind the camera.

Check out a sneak peek of the campaign in the clip (above)!

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