
They must be desperate!
Fred Perry has designed a collection around Amy Winehouse.
The label's marketing director, Richard Martin explains their choice of crackie, saying:
"Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand. Amy has a unique sense of style that reflects the brand's own historical reference points."
Martin insists that Amy was very involved with the picking of fabric, color and styling details for the collection that includes twinsets, skinny pencil skirts, capri pants, mini dresses and polo shirts.
Wonder if they'll come with drug concealing or pipe shaped pockets?

And it's going to cost him a pretty penny!
Three mayjah fashion labels are in a bidding war to get X Factor judge Cheryl Cole to be the face of their new campaigns.
While the other two are unknown, one is definitely Roberto Cavalli. It's rumored that he has offered Cheryl almost $2 million to appear in his autumn/winter ad campaign.
An advertising guru says:
"Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women. Her fashion credentials aren't yet up to Victoria's, but she combines beauty, poise and elegance with warmth and a big personality."
We're eager to see which label Cheryl chooses (and how much they'll pay her)!
[Image via WENN.]

After getting made over by Christian Louboutin, Barbie and Ken are traveling back in time to the 1960's and getting made into the characters of AMC's Mad Men.
The iconic doll duo will take on the look of Don and Betty Draper and his colleague at the Sterling Cooper agency Roger Sterling and office manager Joan Holloway.
The Mad Men Barbie's will be released in July to promote the upcoming season of the popular series, with each retailing for $80.
Unfortunately if you do buy one of the 7,000 to 10,000 of each doll produced you'll have to accessorize them yourself because they aren't including cigarettes or martini glasses.
Will U be buying a set???

We can hear the squealing now!
Wardrobe worn by Robert Pattinson in his latest film Remember Me are up hitting the auction block on March 13th. Some of the clothes, which probably has his smell still lingering on it includes: shirts, pants, shoes and sunglasses.
A portion of the proceeds will be donated to the Entertainment Industry Foundation.
So set your alarm clocks! Live bidding starts on Saturday at 11 am, Pacific time.
CLICK HERE to see all the R-Patz collectibles up for auction!
[Image via PNP/WENN.]

In an interview before his death, Alexander McQueen expressed how he would want his label to go on after he dies.
McQueen reveals to Love:
"I’m 40 now, but I want this to be a company that lives way beyond me, and I believe that customers are more important to making that happen than press. When I’m dead, hopefully this house will still be going. On a spaceship. Hopping up and down above the earth."
And that's exactly what the Gucci Group plans to do.
[Image via WENN.]